Don’t overlook the home of Microsoft, Amazon, Zillow and other innovative companies large and small when looking for voices in media thought leadership. Below are observations and insights from a handful of the city’s media leaders that I collected while accompanying a Missouri School of Journalism innovation and entrepreneurship class as they visited each venue.

Michelle Flandreau, producer; Mark Ginther, news director; Mark Briggs, director of digital media, KING 5

KING 5 has one of the largest and most productive news teams in the nation. The news operation is known for its investigative and in-depth local reporting.

  • The news team is relentlessly focused on local market instead of chasing national stories. They believe the audience is more engaged with their local reporting than with the network news lead-in show.
  • “We’re adapting to our high-tech market,” says Briggs. The opportunity, perhaps the mandate, is to cover the business and cultural changes and challenges swirling around the growth of Microsoft, Amazon, Zillow, Boeing and other Seattle companies. Housing, prices, traffic and much more become bigger stories as these major companies buy up property, construct new buildings and generate demand for new housing downtown. These are stories that impact and affect the region’s population with more urgency than most national and international stories.
  • What’s different from “normal”? KING 5 produces 11 hours of local news programming each day.

They focus on JAWAT (Journalism anywhere anytime).

Related links

Brian Steffens  
Director of Communications


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