2012 RJI Mobile Media Research Report

The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI's 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey.

The questionnaire was designed to gather information from both users and non-users of mobile media devices; however more than half of the questions were designed specifically for device owners. Questions were suggested and reviewed by members of RJI’s Digital Publishing Alliance. All participants were also asked to volunteer standard demographic information.

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Q5: How do mobile and non-mobile media users perceive the news media and journalists?
August 23, 2012

A majority of respondents overall — mobile media users and non-users — shared a generally favorable opinion of professional journalists, when asked if they agreed or disagreed with a series of statements on a five-point scale. That’s the good news.

2012 RJI Mobile Media News Consumption Survey

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  • Q4: How do owners of different mobile media media device brands differ?

    2012 RJI Mobile Media Research Report
    Q4: How do owners of different mobile media media device brands differ?
    July 30, 2012

    While many people have wished for one mobile media device that would do everything and satisfy everyone, their wish is unlikely to be realized. The trend clearly is toward owning multiple mobile devices and using them in different ways.
  • Q3: Which mobile devices are owners using most frequently for news?

    2012 RJI Mobile Media Research Report
    Q3: Which mobile devices are owners using most frequently for news?
    July 9, 2012

    For news organizations, the Apple iPad and comparable large media tablets appear to be well on their way to becoming a viable alternative to printing presses, televisions and radios.
  • Q2: What are owners doing with their mobile media devices? Part 2

    2012 RJI Mobile Media Research Report
    Q2: What are owners doing with their mobile media devices? Part 2
    June 19, 2012

    The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide.
  • Q2: What are owners doing with their mobile media devices? Part 1

    2012 RJI Mobile Media Research Report
    Q2: What are owners doing with their mobile media devices? Part 1
    June 19, 2012

    The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide.
  • Q1: Who uses mobile media devices?

    2012 RJI Mobile Media Research Report
    Q1: Who uses mobile media devices?
    June 4, 2012

    According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices.

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