2012 RJI Mobile Media Research Report

The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI's 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey.

The questionnaire was designed to gather information from both users and non-users of mobile media devices; however more than half of the questions were designed specifically for device owners. Questions were suggested and reviewed by members of RJI’s Digital Publishing Alliance. All participants were also asked to volunteer standard demographic information.

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Q5: How do mobile and non-mobile media users perceive the news media and journalists?
August 23, 2012

A majority of respondents overall — mobile media users and non-users — shared a generally favorable opinion of professional journalists, when asked if they agreed or disagreed with a series of statements on a five-point scale. That’s the good news.

2012 RJI Mobile Media News Consumption Survey

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  • 2012 Mobile survey results

    2012 RJI Mobile Media Research Report
    2012 Mobile survey results
    June 4, 2012

    The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012 for RJI's 2012 Mobile Media News Consumption Survey.

    This series has no related stories.

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