The intended purpose of the annual RJI Mobile Media News Consumption Surveys is to gain insights into who uses mobile media and how their uses for news may change over time.

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Newspapers’ mobile products have two distinctly different audiences
November 26, 2013

This report focuses on the use of media tablets and smartphones by newspaper subscribers and non-subscribers. While newspaper subscribers differed from non-subscribers in most demographic categories, age was the most significant.

2013 RJI Mobile Media Research Report 6


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