2015 RJI Mobile Media Research
Mobile media research conducted and reported by Roger Fidler.
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2015 RJI Mobile Media Research Report 5
Millennials more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both
2015 RJI Mobile Media ResearchOwners of large-screen smartphones (phablets) are much more likely than owners of standard-size smartphones to frequently use multiple approaches to access news organization content on their smartphones.
Screen size and age affect how smartphone owners get mobile news stories
March 29, 2016
2015 RJI Mobile Media ResearchOwners of phablets were much more likely to respond to advertisements embedded in news stories and videos than owners of standard smartphones, according to the latest Donald W. Reynolds Journalism Institute mobile media poll.
Phablets likely to boost responses to ads embedded in news stories and videos
March 10, 2016
2015 RJI Mobile Media ResearchNearly three-quarters (72 percent) of U.S. adults who owned smartphones said they got news and information frequently or very frequently from at least one “old” media source in the week prior to participating in the latest RJI mobile media poll.
Traditional news media still popular with users of mobile media
February 24, 2016
2015 RJI Mobile Media ResearchLarge-screen smartphone owners between the ages of 25 and 34 are the most frequent news consumers.
News organizations getting significant boost from phablets
February 11, 2016