Damian Radcliffe columns

Damian is the Carolyn S. Chambers Professor in Journalism at the University of Oregon. In his columns, he will be exploring how local newsrooms can utilize audio to build revenue, engage audience and diversify the voices we elevate.

Most recent story

What the Digital News Report 2021 means for your audio strategy
July 13, 2021

The Digital News Report, the latest edition of which was published at the end of June, is a must read for anyone who wants to understand the behaviors of online news consumers.

Audience habits and opportunities for newsrooms

Read more...

  • Eight ways smaller newsrooms can make audio pay

    Damian Radcliffe columns
    Eight ways smaller newsrooms can make audio pay
    June 15, 2021

    As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.
  • 9 ways newsrooms can incorporate more audio in their work

    Damian Radcliffe columns
    9 ways newsrooms can incorporate more audio in their work
    April 27, 2021

    In 2021, the media platform with the highest weekly reach in the United States is audio. Data published last month by Nielsen revealed that radio reaches 88% of U.S. adults each week, ahead of smartphone apps (85%) and TV (80%).

    This series has no related stories.

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