Damian Radcliffe columns

Damian is the Carolyn S. Chambers Professor in Journalism at the University of Oregon. In his columns, he will be exploring how local newsrooms can utilize audio to build revenue, engage audience and diversify the voices we elevate.

Most recent story

9 ways newsrooms can incorporate more audio in their work
April 27, 2021

In 2021, the media platform with the highest weekly reach in the United States is audio. Data published last month by Nielsen revealed that radio reaches 88% of U.S. adults each week, ahead of smartphone apps (85%) and TV (80%).

The ability to hear stories is essential for visually impaired audiences — and anyone who wants to consume content on the move


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