Engagement. We covet it. We build structures to foster it. We measure it. How do we optimize engagement in a rapidly shifting media ecosystem? We look at metrics: Time spent, click through and bounce rates, sharing, push notifications, geo-location tagging, user generated content, and more, all to foster engagement. But who is developing the most agile and best engagement methods and models? Is it a spectrum, an end point, or an agile process? How do we take these models and apply them to our own efforts to encourage deeper and more loyal engagement? We cull together some of the media industry’s thought leaders and influencers in “Dissecting Engagement: What’s working and what’s next?”

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Engagement pro-tip: Use physical engagement activities to complement digital engagement strategies
April 28, 2015

While digital engagement discussions are undoubtedly here to stay, physical engagement strategies have real value, says Meghann Farnsworth of the Center for Investigative Reporting (CIR).