
Dissecting Engagement
Engagement. We covet it. We build structures to foster it. We measure it. How do we optimize engagement in a rapidly shifting media ecosystem? We look at metrics: Time spent, click through and bounce rates, sharing, push notifications, geo-location tagging, user generated content, and more, all to foster engagement. But who is developing the most agile and best engagement methods and models? Is it a spectrum, an end point, or an agile process? How do we take these models and apply them to our own efforts to encourage deeper and more loyal engagement? We cull together some of the media industry’s thought leaders and influencers in “Dissecting Engagement: What’s working and what’s next?”
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Engagement pro-tip: Use physical engagement activities to complement digital engagement strategies
April 28, 2015
While digital engagement discussions are undoubtedly here to stay, physical engagement strategies have real value, says Meghann Farnsworth of the Center for Investigative Reporting (CIR).CIR partners with non-news organizations to help it reach an even broader audience
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Dissecting Engagement
Just days removed from an invigorating discussion on the state of engagement in media, Dissecting Engagement attendees are buzzing about strategic content deployment strategies necessary to win greater connectivity with users.
The five engagement changes your newsroom can adopt right now: #RJIEngaged
April 15, 2015 -
Dissecting Engagement
Victor Hernandez is a digital journalism strategist and new media thought leader with keen eyes and full attention toward the big picture of tomorrow’s rapidly changing media landscape.
Victor Hernandez, futurist: Dissecting Engagement 2015: What did we learn?
April 8, 2015 -
Dissecting Engagement
Joy Mayer is the director of community outreach at the Columbia Missourian and an associate professor at the Missouri School of Journalism. Her work focuses on the continually evolving notion of community engagement in journalism.
Joy Mayer, Columbia Missourian: The “why” of engagement: Asking the right questions
April 8, 2015 -
Dissecting Engagement
Jaci Smith began her career as a copy editor at the Racine (Wis.) Journal-Times before moving over to the reporter ranks where she covered higher education, business and public safety, and spent a year and a half as an investigative reporter in New Jersey.
Jaci Smith, APG Media of Southern Minnesota LLC: The role of native advertising
April 8, 2015 -
Dissecting Engagement
Drew Berkowitz has nearly 20 years of digital media experience, insight and industry perspective. He serves as senior vice president at Wochit, leading efforts to guide publishers, journalists, brands and storytellers to elevate their content.
Drew Berkowitz, Wochit: Video’s impact on improving engagement
April 8, 2015
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