Distribution: What do you really own? What do you really want?
If content is king, then distribution are all the roads leading to, and from, the kingdom. Those used to be toll roads: A simple transaction defined by use. But today, distributed content, in its many forms, has made that transaction complex. Even confusing. Distribution isn’t just about the pipelines of ingress and regress. It’s about relationship building. In a constantly evolving distribution ecosystem, what are effective distribution strategies on- and off-platform? On March 20–21, 2017, the Donald W. Reynolds Journalism Institute tackled distribution from all angles — from processes, procedures, platforms and the all-important payment structure, and more.
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Victor Hernandez: 50 things we learned at RJI-Distribution
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A recent profile piece on Victor Hernandez began with the following statement, "With what he’s wearing, Victor Hernandez seems to be part human and part robot."More stories
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Distribution: What do you really own? What do you really want?
At 17, Connor Blakley is a youth marketing strategist, speaker, and founder of YouthLogic, a youth marketing consultancy that helps companies better understand, connect with, and engage the most unique cohort of consumers to ever exist, Generation Z.
Connor Blakley: How to meet whoever you want
March 29, 2017 -
Distribution: What do you really own? What do you really want?
Jason Abbruzzese is the business section editor at Mashable. He also covers the media and telecom industries with a particular focus on how the internet is changing these markets and impacting consumers.
Jason Abbruzzese: Don’t panic, yet
March 29, 2017 -
Distribution: What do you really own? What do you really want?
Steven Rosenbaum is an entrepreneur, author, and curator. He's a passionate believer in the power of stories to connect humans and change the world.
Steve Rosenbaum: Finding new filters and facts in the fake news firehose
March 29, 2017 -
Distribution: What do you really own? What do you really want?
Award-winning storyteller Sarah Hill is the CEO and chief storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states.
Sarah Hill: The uncanny valley of VR distribution
March 29, 2017 -
Distribution: What do you really own? What do you really want?
Alejandro González leads development and innovation efforts at 14ymedio, Cuba’s first independent digital news platform founded by acclaimed independent journalist, Yoani Sánchez.
Alejandro González: The story is your mothership
March 29, 2017
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Distribution: What do you really own? What do you really want?
Zahra Rasool is part of the Innovation Team at Al Jazeera and is currently leading the immersive media arm for the network.
Zahra Rasool: From startup to c-suite
March 28, 2017
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