Distribution: What do you really own? What do you really want?

If content is king, then distribution are all the roads leading to, and from, the kingdom. Those used to be toll roads: A simple transaction defined by use. But today, distributed content, in its many forms, has made that transaction complex. Even confusing. Distribution isn’t just about the pipelines of ingress and regress. It’s about relationship building. In a constantly evolving distribution ecosystem, what are effective distribution strategies on- and off-platform? On March 20–21, 2017, the Donald W. Reynolds Journalism Institute tackled distribution from all angles —  from processes, procedures, platforms and the all-important payment structure, and more. 

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Victor Hernandez: 50 things we learned at RJI-Distribution
March 29, 2017

A recent profile piece on Victor Hernandez began with the following statement, "With what he’s wearing, Victor Hernandez seems to be part human and part robot."

  • Uzo Iweala: Who speaks for Africa

    Distribution: What do you really own? What do you really want?
    Uzo Iweala: Who speaks for Africa
    March 29, 2017

    Uzodinma Iweala is the CEO, editor-in-chief and co-founder of Ventures Africa Magazine, a publication that covers the evolving business, policy, culture and innovation spaces on the continent of Africa.
  • Katherine Bell: Beyond the funnel

    Distribution: What do you really own? What do you really want?
    Katherine Bell: Beyond the funnel
    March 29, 2017

    Katherine Bell is the editor of Harvard Business Review’s HBR.org, and she oversees editorial innovation across all of HBR's platforms. Under her leadership, the site's global audience has grown to more than seven million visitors a month.
  • Deep Patel: How to grow your personal brand

    Distribution: What do you really own? What do you really want?
    Deep Patel: How to grow your personal brand
    March 29, 2017

    Deep Patel is a serial entrepreneur, marketer and bestselling author of "A Paperboy’s Fable: The 11 Principles of Success."
  • Sarah Springer: Distribution in 360

    Distribution: What do you really own? What do you really want?
    Sarah Springer: Distribution in 360
    March 29, 2017

    Sarah Springer is a documentary filmmaker and journalist. Although she may have grown up in the small city of Bakersfield, California, she managed to evolve into a world traveler.
  • Kaizar Campwala: Distribution in service of brand loyalty

    Distribution: What do you really own? What do you really want?
    Kaizar Campwala: Distribution in service of brand loyalty
    March 29, 2017

    Kaizar Campwala recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year.

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