How do news consumers decide what information to trust, and how can journalists teach users to be smarter consumers and sharers?

Joy Mayer and a team of college students have been interviewing journalists and nonjournalists to get a sense of what creates trust and credibility between communicator and receiver.

Most recent story

Are you willing to talk to your audience about trust?
January 17, 2017

As we all work to establish journalism’s credibility and figure how to earn the trust of cynical news consumers, we’re looking for journalists willing to take a radical step: Invite individual members of your community to talk to you about what they trust.


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