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Mediatwits

Mediatwits is a weekly video podcast brought to you in cooperation of RJI and PBS's Mediashift.

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Mediatwits 182: Looking back at 2015 and ahead to 2016
December 18, 2015

What a year it was! One of the biggest stories this year was the growing importance of mobile phones for content creators.

  • Twitter’s tough moment

    Mediatwits
    Twitter’s tough moment
    October 16, 2015

    Twitter has had quite the roller-coaster ride as a company. It recently made co-founder Jack Dorsey the permanent CEO, and he launched Project Lightning as Twitter Moments. But that shining moment was marred by the news that Twitter was expected to lay off
  • Immersive journalism and VR: Limitless potential, many barriers

    Mediatwits
    Immersive journalism and VR: Limitless potential, many barriers
    October 9, 2015

    It may seem like science fiction but wider access to virtual worlds are on the horizon. In fact, with a little bit of cardboard and an Android phone you can visit places like the Grand Canyon right now.
  • Mediatwits 173: Fake traffic, bots hit online advertising

    Mediatwits
    Mediatwits 173: Fake traffic, bots hit online advertising
    October 2, 2015

    According to a Bloomberg investigation, traffic brokers willing to sell traffic spawned by bots and virus-infected computers, and websites are gaming the system by selling ads that aren’t seen by many humans.
  • Mediatwits 172: How engagement editors rise above the social scrum

    Mediatwits
    Mediatwits 172: How engagement editors rise above the social scrum
    September 18, 2015

    The days when social media engagement meant assigning an intern to run your feeds are long over. You have to have creativity, analytical skills, reporting capabilities, good judgment and strategic sense to be an “engagement editor.”
  • Mediatwits 171: Valuations gone wild in media with BuzzFeed, Vox Investments

    Mediatwits
    Mediatwits 171: Valuations gone wild in media with BuzzFeed, Vox Investments
    September 11, 2015

    NBCUniversal has decided to invest $200 million in both BuzzFeed and Vox media. They aren’t the only traditional media company looking to court millennials by investing in established new media brands.

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