Moving forward to engagement

Kelsey Proud, digital innovation editor at St. Louis Public Radio, was the project leader of a 2014-2015 RJI institutional fellowship at her news organization. St. Louis Public Radio studied how news organizations could most effectively engage niche groups in a community.

The organization’s goal was to go beyond connecting with experts or those frequently quoted in stories, and connect with those who contribute to conversations in smaller ways.

RJI presents a four-part series that helps newsrooms connect and engage with their audiences.

Most recent story

Report, publish, share, test, measure, adjust and repeat
September 4, 2015

Reporting is the bread-and-butter of the journalistic process. Here are a few fresh tips the vested reporter can use to inject easy bits of modern engagement within the tried-and-true.

Moving forward to engagement, Part 4

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  • If you’ve got ’em, use ’em: turning to the sources you already have

    Moving forward to engagement
    If you’ve got ’em, use ’em: turning to the sources you already have
    September 3, 2015

    Once you’ve identified the topics you’ll cover or the first opportunities to test your new engagement strategy, the project manager can work with the vested reporter/editor to determine a starting point.
  • Questions to identify and refine your engagement goals

    Moving forward to engagement
    Questions to identify and refine your engagement goals
    September 2, 2015

    If you’re overhauling your engagement strategy as a whole for your organization, ask organizational leaders and stakeholders to ponder and discuss these questions.
  • Moving forward to engagement

    Moving forward to engagement
    Moving forward to engagement
    September 1, 2015

    Whose job is it to “do” engagement work? The short answer is it’s everyone’s job. But depending on the size of your organization and the goal you have in mind, the number of people will vary.

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