Designed to better engage and retain readers and advertisers, these tips were compiled by Brad Best, advertising editor of the Donald W. Reynolds Journalism Institute, and a team of students from the Missouri School of Journalism after weeks of analysis of a major Midwest metro daily newspaper.

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How to get the most from dashboard analytics
February 14, 2013

Analytics are important and provide you with quite a bit of data. But you need to fully utilize this data to get your money’s worth. Look beyond page views, visitors and the top read stories.

This article, which is the final in a four part series, provides tips, that are simple, and fast adjustments you can make today.

Designed to better engage and retain readers and advertisers, these tips were compiled by Brad Best, advertising editor of the Donald W. Reynolds Journalism Institute, and a team of students from the Missouri School of Journalism after weeks of analysis of a major Midwest metro daily newspaper.

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  • Use social media to interact with subscribers

    Optimize your news website
    Use social media to interact with subscribers
    February 11, 2013

    This is the third article in a four-part series and provides social media tips, that are simple, and fast adjustments you can make today.
  • Using email to help your news site

    Optimize your news website
    Using email to help your news site
    January 29, 2013

    This second of a four-part series provides tips for email newsletter opportunities, simple and fast adjustments you can make today.
  • Tips to optimize your news website

    Optimize your news website
    Tips to optimize your news website
    December 27, 2012

    This first of a four-part series provides website optimization tips, simple and fast adjustments you can make today.

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