Potter Listening Tour 2.0

Walter B. “Walt” Potter Jr., a retired newspaper publisher who works with the University of Missouri School of Journalism’s Donald W. Reynolds Journalism Institute, will tour community newspapers again this spring.

A year ago, Potter visited Missouri weeklies and small dailies during what became known as the Potter Listening Tour. He wrote a series of blogs about how the papers were adapting to new technology and other 21st century challenges.

Potter Listening Tour 2.0 will focus on newspapers that vary both demographically and geographically from the first tour’s rural Midwestern publications. The goal: see how differences in audience might influence community newspaper’s approach to new technology and other issues.

Most recent story

Small paper, small city undergoing big changes in Virginia
April 8, 2016

For a century, the Culpeper Star-Exponent — whose predecessors date to 1881 — served a small community that changed relatively little. Today, the newspaper is dealing with rapid change in its central Virginia market.

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  • Serving Hispanic readers is a matter of trust

    Potter Listening Tour 2.0
    Serving Hispanic readers is a matter of trust
    March 24, 2016

    A recent issue of Nuevas Raices, the Harrisonburg, Virginia, weekly newspaper that serves Hispanic readers in the Old Dominion, had just one small coupon ad. “We don’t trust them,” explains owner Fernando Gamboa.
  • Potter resumes newspaper listening tour this month in Virginia

    Potter Listening Tour 2.0
    Potter resumes newspaper listening tour this month in Virginia
    March 3, 2016

    Walter B. “Walt” Potter Jr., a retired newspaper publisher who works with the University of Missouri School of Journalism’s Donald W. Reynolds Journalism Institute, will tour community newspapers again this spring.

    This series has no related stories.