More than 400 newspaper publishers were surveyed in late 2013 as part of the second Publishers Confidence Index (PCI), the largest study of its kind, conducted by the Donald W. Reynolds Journalism Institute and the Missouri School of Journalism.

Publishers were asked about the future of the industry, revenue and new revenue sources, paid content and digital audience strategies.

The PCI was funded by the Houston Harte Endowed Chair at the Missouri School of Journalism. Telephone interviews were conducted by the Center for Advanced Social Research. Faculty members of the Missouri School of Journalism crafted the questionnaire, with input from Tom Rosenstiel of the American Press Institute.

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Study: Newspapers growing revenue in non-traditional ways
April 7, 2014

A handful of alternative revenue streams pursued by daily newspapers are throwing off double-digit profits. Publishers expect digital revenue to represent a greater share of revenue in the coming three years.

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  • Survey: Newspaper online paid content models now the norm

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    Survey: Newspaper online paid content models now the norm
    March 24, 2014

    Five years ago the notion of newspapers charging for online content was dismissed by many as an unworkable strategy. Today it's become an industry norm.
  • Newspaper publishers remain optimistic about future of their industry

    Publishers Confidence Index
    Newspaper publishers remain optimistic about future of their industry
    March 17, 2014

    Despite the sharp revenue declines of the last five years, publishers of U.S. daily newspapers continue to be optimistic about the future of their industry, but those who believe print will end within 10 years increased 27 percent.
  • Two-thirds of newspaper publishers optimistic about the future

    Publishers Confidence Index
    Two-thirds of newspaper publishers optimistic about the future
    September 15, 2012

    In the largest survey of its kind, nearly two-thirds of responding publishers expressed optimism about the future of the newspaper industry. Forty percent said they were “somewhat optimistic,” while 25 percent identified themselves as “very optimistic.”

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