Revenue Models That Work

Journalism, as a practice and a profession, stands at a financial crossroads. For much of its history, the money ledger has resided on the “other side” of the journalism business. While journalists pursued truth, advertisers seeking an audience provided the cash flow. Traditional approaches are being supplemented with dynamic, leading-edge practices that demand that content creators and editors understand more about the financial health of their media entities. Oct. 12–13, 2017, the Donald W. Reynolds Journalism Institute and the Missouri School of Journalism hosted an intimate, powerful and resonant conversation on the importance of creating engaging content while maintaining a monetization strategy that works. The opportunities for making money with strong foundational content have never been greater. We looked at best practices for how journalists, editors and other media leaders are engaging audiences while increasing the bottom line.

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The contributor model
October 25, 2017

One of the emerging content plays taking root is the “contributor model.” Low-cost, highly targeted, and leveraging the power of influencers and thought leaders, this content thrives on sites ranging from Inc. to Forbes to CNBC and beyond.

  • Winning the niche

    Revenue Models That Work
    Winning the niche
    October 25, 2017

    While some content streams seem saturated and almost impervious to new players, other content streams are rich and ripe for expansion and even monetization.
  • Emerging payment platforms and strategies

    Revenue Models That Work
    Emerging payment platforms and strategies
    October 25, 2017

    Pay models are evolving as more and more testing indicates users are interested in paying for valuable, relevant content that fits within their framework of consent.
  • Syndicators, agencies and distribution channels

    Revenue Models That Work
    Syndicators, agencies and distribution channels
    October 25, 2017

    While much of content is built around per-use, micropayments and subscriptions, there are other pots of potential revenue that lie outside of what journalists may presently be considering.
  • Old guard, new models

    Revenue Models That Work
    Old guard, new models
    October 25, 2017

    While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of traditional journalism.
  • Funding the membership and nonprofit models

    Revenue Models That Work
    Funding the membership and nonprofit models
    October 25, 2017

    While not new, membership models and nonprofit news consortia and strategies are an emergent theme, as news organizations leverage their connections and synergistic alliances to create both cost-savings and cost-enhancements.

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