Seattle’s Best

Don’t overlook the home of Microsoft, Amazon, Zillow and other innovative companies large and small when looking for voices in media thought leadership. Below are observations and insights from a handful of the city’s media leaders that RJI Director of Communications Brian Steffens collected while accompanying a Missouri School of Journalism innovation and entrepreneurship class as they visited each venue.

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Seattle’s Best: Zillow’s Housing Hackathon
April 8, 2015

What if you threw a party and everybody came?

Don’t overlook the home of Microsoft, Amazon, Zillow and other innovative companies large and small when looking for voices in media thought leadership. Below are observations and insights from a handful of the city’s media leaders that I collected while accompanying a Missouri School of Journalism innovation and entrepreneurship class as they visited each venue.

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  • Seattle’s Best: Kris Peterson

    Seattles Best
    Seattle’s Best: Kris Peterson
    April 6, 2015

    Younger readers may not realize that Amazon lost money for more than a decade. Brian Steffens spoke with Kris Peterson, Amazon's vendor manager, about the importance of growing audience before worrying about making money.
  • Seattle’s Best: Michelle Flandreau, Mark Ginther and Mark Briggs

    Seattles Best
    Seattle’s Best: Michelle Flandreau, Mark Ginther and Mark Briggs
    April 3, 2015

    KING 5 has one of the largest and most productive news teams in the nation. The news operation is known for its investigative and in-depth local reporting. Brian Steffens spoke with several members of the staff during his recent visit to Seattle.
  • Seattle’s Best: Sarah Rupp

    Seattles Best
    Seattle’s Best: Sarah Rupp
    April 2, 2015

    Founded in 1863 as the weekly Gazette, the Seattle Post-Intelligencer became a digital-only operation in early 2009. Brian Steffens dropped in to visit with executive producer Sarah Rupp.
  • Seattle’s Best: David Pelter

    Seattles Best
    Seattle’s Best: David Pelter
    April 1, 2015

    The Seattle Times has been challenging itself about as long as anyone else. Brian Steffens dropped in for a chat with David Pelter, vice president of product development and management.
  • Seattle’s Best: Conrad Jungmann

    Seattles Best
    Seattle’s Best: Conrad Jungmann
    March 27, 2015

    Brian Steffens spoke with Conrad Jungmann, founding partner of LION Digital Media, about what his group is doing to address this issue.

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