How do people decide what news is trustworthy? How can journalists influence what users consume and share on social media? And in the era of fake stories, when untruths often travel faster than the truth, what can credible journalists do to stand out?

When we began the Trusting News project in January 2016, we had no idea how the presidential campaign would evolve. We didn’t know the intentional spread of false information would play an even larger role in the information climate. We didn’t know Facebook’s algorithm would move toward favoring posts shared by individuals over those shared by pages, making it all the more important that news consumers help spread our content.

We just knew the issue of reclaiming the credibility of journalism was worthy of focused attention.

Most recent story

Earning trust by inviting questions … and answering them
January 22, 2018

As newsrooms have joined the Trusting News work, we’ve asked them to think about how they might introduce the work to their audiences and how those audiences might be invited to weigh in.