Walter B. Potter Sr. Conference 2016
For the next nine weeks the Donald W. Reynolds Journalism Institute will showcase innovative ideas that were shared at the 2014 Walter B. Potter Sr. Conference for community newspapers. If you like ideas like these, we encourage you to attend the 2016 Potter Conference, which will be held April 14 and 15 at RJI in Columbia, Missouri.
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Photo contests generate revenue for special sections and opportunity to collaborate with readers
April 7, 2016
For 15 years, Leader Publications of Missouri has found a way to share and monetize its readers’ memories: photo contests.The Donald W. Reynolds Journalism Institute is showcasing innovative ideas that were shared at the 2014 Walter B. Potter Sr. Conference for community newspapers. If you like ideas such as these, we encourage you to attend the 2016 Potter Conference, which will be held April 14 and 15 at RJI in Columbia, Missouri. Register by Friday, April 8.
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Walter B. Potter Sr. Conference 2016
Many newspapers do commercial printing to bolster their bottom lines, but Kansas Publishing Ventures has printed books — more than 500 of them — and has not just added revenue but also built community pride.
Book printing raises revenue for rural newspaper organization, pride for communities
April 1, 2016 -
Walter B. Potter Sr. Conference 2016
For every Fourth of July since 2011, the Hermann (Mo.) Advertiser-Courier has found a way to add red, white and blue to local windows while adding green to its coffers.
Simple paper flag idea helps community show patriotic spirit while generating additional revenue
March 21, 2016 -
Walter B. Potter Sr. Conference 2016
Joplin (Mo.) Globe readers not only have an appetite for breaking news, but also history — local, state and national. Since 2008, the newspaper has produced eight original history series and monetized its content with sponsors.
History series is an educational resource for news audiences and revenue generator for Joplin Globe
March 15, 2016 -
Walter B. Potter Sr. Conference 2016
The Columbia Missourian is making money from its online readers and it's not using a paywall to do it. Instead, the newspaper is using Google Consumer Surveys.
Google Consumer Surveys can help boost revenue from website content
March 8, 2016 -
Walter B. Potter Sr. Conference 2016
How do you get young readers involved in some friendly competition while driving print newspaper sales and increasing advertising revenue? The Republic-Monitor in Perryville, Missouri, does it every March with its annual medallion hunt.
Community-wide treasure hunt offers fun engagement activity for youth while boosting advertising
March 1, 2016
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