Walter B. Potter Sr. Conference 2017

Google and Facebook: New tools to enhance storytelling, reach and engage local audiences. Both Google and Facebook have created — and continue to develop — tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results. The Walter B. Potter Sr. Conference 2017 was held April 6 to 8 at the Donald W. Reynolds Journalism Institute on the beautiful campus of the University of Missouri in Columbia. During this latest edition of the Walter B. Potter Sr. Conferences attendees learned how community news organizations — weeklies, small dailies and their websites — can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.

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