Walter B. Potter Sr. Conference 2017

Google and Facebook: New tools to enhance storytelling, reach and engage local audiences. Both Google and Facebook have created — and continue to develop — tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results. The Walter B. Potter Sr. Conference 2017 was held April 6 to 8 at the Donald W. Reynolds Journalism Institute on the beautiful campus of the University of Missouri in Columbia. During this latest edition of the Walter B. Potter Sr. Conferences attendees learned how community news organizations — weeklies, small dailies and their websites — can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.

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Nicholas Whitaker: Google: Live Video
April 14, 2017

Before joining Google in 2010, Nicholas spent the prior decade producing, directing, editing, and shooting videos and still images for news, commercial, entertainment and advocacy media.

  • Mark Nienheuser, Missouri Press Service

    Walter B. Potter Sr. Conference 2017
    Mark Nienheuser, Missouri Press Service
    April 14, 2017

    Mark Nienheuser provided an update on the digital services suite that was created during Missouri Press Service's 2015-2016 RJI Fellowship to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.
  • Walt Potter: Listening to Community Newspapers about Social Media

    Walter B. Potter Sr. Conference 2017
    Walt Potter: Listening to Community Newspapers about Social Media
    April 14, 2017

    Walt Potter has been visiting and talking with community publishers on “Listening Tours” since 2015, and he has found Facebook to be a major concern and sometimes a major ally to papers in rural areas.

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