Walter B. Potter Sr. Conference 2017
Google and Facebook: New tools to enhance storytelling, reach and engage local audiences. Both Google and Facebook have created — and continue to develop — tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results. The Walter B. Potter Sr. Conference 2017 was held April 6 to 8 at the Donald W. Reynolds Journalism Institute on the beautiful campus of the University of Missouri in Columbia. During this latest edition of the Walter B. Potter Sr. Conferences attendees learned how community news organizations — weeklies, small dailies and their websites — can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.
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Walter B. Potter Sr. Conference 2017
Mark Nienheuser provided an update on the digital services suite that was created during Missouri Press Service's 2015-2016 RJI Fellowship to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.
Mark Nienheuser, Missouri Press Service
April 14, 2017 -
Walter B. Potter Sr. Conference 2017
Walt Potter has been visiting and talking with community publishers on “Listening Tours” since 2015, and he has found Facebook to be a major concern and sometimes a major ally to papers in rural areas.
Walt Potter: Listening to Community Newspapers about Social Media
April 14, 2017
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Donald W. Reynolds