What’s Working

This new RJI series will take a deep dive into a strategy or new idea that is gaining traction in the news industry. In three monthly columns, we’ll do an overview of the idea, describe some best practices and talk about what’s next. Then it will be time for the next idea and the next three-column package.

Most recent story

Why the email newsletter is 2020’s MVP format
July 7, 2020

If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn't have picked email. But the email newsletter has become exactly that for many news organizations.

Newsletters are surging, and it’s not just a COVID thing


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