What’s Working
This new RJI series will take a deep dive into a strategy or new idea that is gaining traction in the news industry. In three monthly columns, we’ll do an overview of the idea, describe some best practices and talk about what’s next. Then it will be time for the next idea and the next three-column package.
Most recent story
The secrets of successful newsletters
August 19, 2020
We’re in the golden age of the email newsletter, and launching one is easy. But growing a newsletter, building an audience, and possibly turning the whole enterprise into a successful business, is unquestionably harder.From subject lines to welcome campaigns, these are the most important things to get right
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More stories
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What’s Working
If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn't have picked email. But the email newsletter has become exactly that for many news organizations.
Why the email newsletter is 2020’s MVP format
July 7, 2020 -
What’s Working
If service journalism has a time to shine, it's during a crisis. When things are going wrong, people need good, specific information to deal with the situation.
What’s Working: The coronavirus crisis has lessons for us about service journalism
March 31, 2020 -
What’s Working
When looking at the news media business alongside the rise of the internet and digital platforms, it’s almost always cast as an unfortunate, if not tragic, decline.
What’s Working: How to build a foundation for effective service journalism
March 3, 2020 -
What’s Working
Investing in service journalism isn’t just about writing guides based on the day’s news, however. There are tools, strategy, and processes that newsrooms should adopt to do service journalism right.
What’s working: Service journalism is having a moment
February 10, 2020
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Donald W. Reynolds