What’s Working

This new RJI series will take a deep dive into a strategy or new idea that is gaining traction in the news industry. In three monthly columns, we’ll do an overview of the idea, describe some best practices and talk about what’s next. Then it will be time for the next idea and the next three-column package.

Most recent story

The secrets of successful newsletters
August 19, 2020

We’re in the golden age of the email newsletter, and launching one is easy. But growing a newsletter, building an audience, and possibly turning the whole enterprise into a successful business, is unquestionably harder.

From subject lines to welcome campaigns, these are the most important things to get right

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