What’s Working

This new RJI series will take a deep dive into a strategy or new idea that is gaining traction in the news industry. In three monthly columns, we’ll do an overview of the idea, describe some best practices and talk about what’s next. Then it will be time for the next idea and the next three-column package.

Most recent story

What’s Working: Newsletters may be reaching their limits, but there’s hope beyond the inbox
September 30, 2020

Email newsletters are thriving, but their ascendancy in today's media brings with it a certain foreboding: Given how successful the format has been the past few years, it feels almost inevitable there will eventually be some kind of crash.


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