What’s Working
This new RJI series will take a deep dive into a strategy or new idea that is gaining traction in the news industry. In three monthly columns, we’ll do an overview of the idea, describe some best practices and talk about what’s next. Then it will be time for the next idea and the next three-column package.
Most recent story
Why the email newsletter is 2020’s MVP format
July 7, 2020
If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn't have picked email. But the email newsletter has become exactly that for many news organizations.Newsletters are surging, and it’s not just a COVID thing
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More stories
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What’s Working
If service journalism has a time to shine, it's during a crisis. When things are going wrong, people need good, specific information to deal with the situation.
What’s Working: The coronavirus crisis has lessons for us about service journalism
March 31, 2020 -
What’s Working
When looking at the news media business alongside the rise of the internet and digital platforms, it’s almost always cast as an unfortunate, if not tragic, decline.
What’s Working: How to build a foundation for effective service journalism
March 3, 2020 -
What’s Working
Investing in service journalism isn’t just about writing guides based on the day’s news, however. There are tools, strategy, and processes that newsrooms should adopt to do service journalism right.
What’s working: Service journalism is having a moment
February 10, 2020
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Donald W. Reynolds