Why send newsletters?

Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise.

In early 2017, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge. The team has bundled a powerful package of best practices, strategies and resources into one digital newsletter wizard, which walks newsrooms and independent writers through the essential planning, considerations and decisions needed to curate effective newsletters.

Leading up to this release, we’ll share weekly posts to help prepare your newsroom for the tool, and to highlight teams and individuals who are succeeding at curating effective and engaging newsletters.

Most recent story

Newsletter optimizer Opt In allows newsrooms to improve newsletters or create one from scratch
June 5, 2017

After more than a year of research, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, is thrilled to announce the release of our much-anticipated digital tool: Opt In, the newsletter optimizer.

Eighth in a series to help newsrooms curate effective newsletters

Read more...

  • Top 5 best newsletter pop-ups

    Why send newsletters?
    Top 5 best newsletter pop-ups
    May 2, 2017

    When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it’s critical that newsrooms make a concentrated push for sign-ups.
  • Relaunching a newsletter: Failures, successes and what we learned

    Why send newsletters?
    Relaunching a newsletter: Failures, successes and what we learned
    April 13, 2017

    As we ramp up for the release of our newsletter optimization tool, we wanted to share with you Crosscut’s own experience as a beta tester for an early version of the product.
  • Are you leaving money on the table?

    Why send newsletters?
    Are you leaving money on the table?
    February 22, 2017

    With no silver bullet or obvious funding solution for the future of journalism, our eyes are glued to the horizon for the next great idea. But what if some of those ideas aren’t on the horizon, but right in front of us?
  • What are your newsletter analytics trying to tell you? Are you listening?

    Why send newsletters?
    What are your newsletter analytics trying to tell you? Are you listening?
    February 3, 2017

    Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?
  • Test, test, test! Designing a data-driven newsletter

    Why send newsletters?
    Test, test, test! Designing a data-driven newsletter
    January 24, 2017

    Being data-driven is as much a habit as it is a business model, and collecting data you don’t use isn’t just bad business sense, it’s also bad for morale.

    This series has no related stories.