Why send newsletters?

Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise.

In early 2017, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge. The team has bundled a powerful package of best practices, strategies and resources into one digital newsletter wizard, which walks newsrooms and independent writers through the essential planning, considerations and decisions needed to curate effective newsletters.

Leading up to this release, we’ll share weekly posts to help prepare your newsroom for the tool, and to highlight teams and individuals who are succeeding at curating effective and engaging newsletters.

Most recent story

Newsletter optimizer Opt In allows newsrooms to improve newsletters or create one from scratch
June 5, 2017

After more than a year of research, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, is thrilled to announce the release of our much-anticipated digital tool: Opt In, the newsletter optimizer.

Eighth in a series to help newsrooms curate effective newsletters

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