“Setting or chasing the agenda: Who controls the news?,” a Donald W. Reynolds Journalism Institute research brief, served as the basis of the panel discussion of the same name during Social Media Week (SMW) Feb. 25 in New York City.

The report was prepared for the AP Research Forum and written by RJI research scholar Dr. Alecia Swasy.

The SMW panel was part of AP’s efforts to connect academics and media professionals in an open exchange of data and ideas. For example, AP hosts a series of media seminars that brings together some of the world’s leading media scholars. In collaboration with the Reynolds Journalism Institute, AP is planning other events in 2015 that will seek to stimulate discussion and inform news industry transformation.

“We’re excited to help the news industry tap one of the biggest sources of knowledge and insights — academic research — to foster dialogue and help navigate through disruption,” said Francesco Marconi, a strategist for AP who is leading the research initiative.

Randy Picht, executive director of the Reynolds Journalism Institute, added: “If you think about all of the new opportunities and challenges for the news industry and the gigantic amount of data to analyze and research, you would have to agree that now is the right time to make use of academic research.”

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