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The headquarters of the Sinclair Broadcast Group is shown April 3, 2018 in Hunt Valley, Md. (Photo by Win McNamee/Getty Images)

President Donald Trump’s recent criticism of the press has done little to move the needle on how voters view the media, though there has been a small increase among those who say the news media is more conservative.

Joy Mayer, an adjunct faculty member at the Poynter Institute and director of Trusting News, a project of the Reynolds Journalism Institute at the University of Missouri, said that while the Sinclair controversy might have caught attention in New York and Washington, “news consumers don’t understand the relationship between the local outlets and their parent companies,” especially when it comes to TV news.

She said in an interview Tuesday that she is advising news outlets to increase transparency measures — from explaining reporting tactics to corporate ownership — in an effort to increase trust among consumers. Mayer said she is not advising Sinclair.

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