Tags: Adrienne Lafrance
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Why send newsletters?
E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important.
Why send a newsletter at all?
January 10, 2017 -
Mediatwits
After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question.
Mediatwits 156: BuzzFeed stumbles after deleting post critical of advertiser
April 17, 2015
Donald W. Reynolds