• Why send a newsletter at all?

    Why send newsletters?
    Why send a newsletter at all?
    January 10, 2017

    E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important.
  • Mediatwits 156: BuzzFeed stumbles after deleting post critical of advertiser

    Mediatwits
    Mediatwits 156: BuzzFeed stumbles after deleting post critical of advertiser
    April 17, 2015

    After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question.