• Small-town print goes big-time digital

    Our cornerstone: A salute to RJI fellows
    Small-town print goes big-time digital
    October 31, 2018

    Mark Nienhueser worked for Service Noodle, an online platform that made it easy for businesses to develop a website and a digital footprint. When he moved to the MPA, in 2013, he realized there were a lot of untapped digital opportunities for newspapers.
  • Why it works

    Our cornerstone: A salute to RJI fellows
    Why it works
    October 31, 2018

    By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri.
  • RJI Fellowship delivers digital services to publishers for local businesses

    RJI Fellowship delivers digital services to publishers for local businesses
    January 17, 2018

    To help community newspapers compete against digital ad agencies for their clients’ advertising needs, Missouri Press Service stepped in to provide extra resources and manpower.
  • Editor & Publisher: How newspapers are achieving success with technological advancements

    RJI in the news
    Editor & Publisher: How newspapers are achieving success with technological advancements
    July 10, 2017

    While newspapers like The Washington Post and New York Times are able to freely experiment on the digital side of things, smaller publications have often been left to trudge along the digital path without much guidance.
  • Expansion into digital services opens new revenue stream for Missouri newspaper

    Expansion into digital services opens new revenue stream for Missouri newspaper
    May 11, 2017

    The Washington Missourian was about to lose $5,000 to $6,000 in ad revenue to a competitor. The client needed to reach digital customers beyond the local opportunities the newspaper had provided in the past.