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- Bill Densmore
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Pay models are evolving as more and more testing indicates users are interested in paying for valuable, relevant content that fits within their framework of consent. -
The “action call” by RJI in the spring of 2015 to build the Information Trust Exchange framework for a more transparent and mutually beneficial relationship among news publishers, their users and advertisers led to a crucial, crossroads meeting in Chicago. -
Digital audiences no longer have to go to news publishers to find their news. They can get it (and, better yet, comment on it) from their friends on Facebook. Audiences are empowered to say no to advertisers just as emphatically. -
Mark Henderson is certainly not the first person to launch a hyperlocal website in the shadow of the daily newspaper that used to employ him. -
Digital news publishers — especially at the community level — are in a fight for survival. Most news sites get crumbs in ad revenue compared to big commercial sites like Yahoo and Autotrader. -
When it comes to getting paid, who are news organizations competing with, and what can they do about it? First answer: They aren’t competing with each other. They are competing with all of the other things consumers spend information-access dollars on. -
For nearly a century, most people thought of privacy in terms of blocking yourself off from unwanted scrutiny. But networked technology has introduced a new meaning — the right, or ability, to negotiate the commercial value of one’s data profiles. -
Banks do it. Airlines do it. Phone companies do it. Why shouldn’t news organizations do it, too? What they do is share users. And they do so because it’s convenient for their customers. -
It was a symbiotic relationship — mass-market advertising and local journalism. Now the two are heading for divorce. Is any reconciliation possible? -
Throughout several months of interviewing more than 85 journalists, educators, technologists, researchers, activists and citizens, it was easy to fall back on what journalists want or what the news media needs — or our ideas of what democracy needs.
Donald W. Reynolds