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More than 30 newsrooms are making an investment in discovering how best to demonstrate credibility and earn trust by coming on board the Trusting News project. -
With President Trump’s continuous attacks on the media, and a number of news organizations struggling to stay financially afloat, a need to better understand the public’s perception of news and their willingness to pay for it has emerged. -
It turns out, plenty of news consumers are eager to talk to journalists about trust. The 30 official newsroom partners in the Trusting News interview project have begun reaching out to their audiences, and the results have exceeded my expectations.
Donald W. Reynolds