CircLabs, a news personalization service backed by RJI and the Associated Press, is launched
Stealth startup CircLabs launched in late May with the goal of “sustaining” the business of journalism by bundling content, social features and ads, while giving readers a single platform for subscriptions and micro-payments to multiple publications. Now, EVP Martin Langeveld offers some details on how the company plans to do it: with a browser add-on that pulls in users’ surfing data—along with any other info they choose to feed it—then offers content and advertising recommendations accordingly.