• The contributor model

    Revenue Models That Work
    The contributor model
    October 25, 2017

    One of the emerging content plays taking root is the “contributor model.” Low-cost, highly targeted, and leveraging the power of influencers and thought leaders, this content thrives on sites ranging from Inc. to Forbes to CNBC and beyond.
  • Winning the niche

    Revenue Models That Work
    Winning the niche
    October 25, 2017

    While some content streams seem saturated and almost impervious to new players, other content streams are rich and ripe for expansion and even monetization.
  • MediaShift Podcast 208: ‘Vice News Tonight’ gets mixed reviews; WSJ goes digital-first again

    MediaShift Podcast
    MediaShift Podcast 208: ‘Vice News Tonight’ gets mixed reviews; WSJ goes digital-first again
    October 14, 2016

    In the news this week, Vice finally launches its nightly news program on HBO, which gets mixed reviews. News organizations like CNBC, Fortune and Time drop online polls after the second presidential debate.
  • Breaking News 1: How monetizing became malvertising

    Breaking news
    Breaking News 1: How monetizing became malvertising
    August 23, 2016

    Cyber criminals are embezzling billions annually from advertisers. They take over news sites, spread computer viruses, steal passwords and hold people’s hard drives hostage.
  • What is a social video producer?

    Job titles of tomorrow!
    What is a social video producer?
    July 25, 2016

    Nina Raja is a social video producer at CNBC where she produces and edits video for the network’s various social platforms — Facebook, Twitter, YouTube, Snapchat, LinkedIn, Pinterest and Vine — and its website.
  • Mediatwits 152: Meerkat, live-streaming video break out at SXSW

    Mediatwits
    Mediatwits 152: Meerkat, live-streaming video break out at SXSW
    March 20, 2015

    If you’ve ever been to Austin, Texas, then you know they like to keep things weird. And things have certainly been weird at this year’s SXSW.