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COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. -
As the news around the coronavirus became overwhelming for readers but even journalists, the Missourian, like many newsrooms, rolled out a coronavirus newsletter in mid-March. -
A Missouri School of Journalism capstone team worked with BuzzFeed to find the answer to one complex question: What does Gen Z celebrate? While finding the answer, we were to develop personality profiles that captured what it’s like to be a member of Gen Z -
Sharing election coverage online can feel like a huge task. That doesn’t mean digital strategy should go by the wayside. To reach a potentially untapped audience for election coverage, you have to strategize. -
What if people could control the way an audio story plays out while listening to it? Missouri School of Journalism students Slone Salerno, Vivian Wang, Elliot Bauman and Sarai Vega worked with RJI Fellow Michael Epstein to find out. -
The coronavirus pandemic has presented numerous challenges to newsroom of all sizes. RJI hopes to do its part to keep moving forward innovation and new ideas with a summer version of its RJI Student Innovation Fellowships. -
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base. -
Edward McCain and Sean Goggins have an idea to implement a software assistant to create a set of filters that could identify images that won’t ever get used from those most likely to be published. -
The COVID-19 pandemic has newsroom managers facing an extraordinary moment in journalism — our entire profession forced to adjust on the fly to how it goes about its daily work. -
Gov. Mike Parson began what he called a daily news briefing a few weeks ago. Broadcast organizations in Missouri immediately offered to help distribute the daily offerings, but Parson insisted on using only Facebook.
Donald W. Reynolds