• Close encounters of the media-bias kind

    Close encounters of the media-bias kind
    May 10, 2016

    Journalism has a marketing problem, and we’re not doing nearly enough to fix it. What separates the work you're doing from the rest of “the media?”
  • Journalists, how do you earn followers’ trust on social media?

    Journalists, how do you earn followers’ trust on social media?
    February 3, 2016

    We know the public’s trust in what journalists do is low. We also know news consumers have countless choices for what to read, watch, believe and share. How can we earn — or earn back — the public’s trust?
  • Credibility of mainstream news media fares better among mobile media users

    2014 RJI Mobile Media Research Report
    Credibility of mainstream news media fares better among mobile media users
    October 21, 2014

    Mobile media users are more likely than nonusers to give higher credibility rankings to national newspapers and most other mainstream news media. They also tend to place greater importance on getting news every day and on the source of news.
  • Journalists more trustworthy than “most people?” Perhaps

    Journalists more trustworthy than “most people?” Perhaps
    December 9, 2013

    Earlier this week, I wrote about the eroding trust consumers have in news media, both generally and for specific news brands. Americans’ “trust and confidence” in mass media is just 44 percent.
  • Truth Goggles update: Avoiding the impossible

    Truth Goggles update: Avoiding the impossible
    November 11, 2013

    Many moons ago, I started exploring the idea of a "credibility layer" that could help remind readers to think more carefully. The more I dug, the more I realized that accomplishing something like this would involve taking on three impossible tasks.