• Test, test, test! Designing a data-driven newsletter

    Why send newsletters?
    Test, test, test! Designing a data-driven newsletter
    January 24, 2017

    Being data-driven is as much a habit as it is a business model, and collecting data you don’t use isn’t just bad business sense, it’s also bad for morale.
  • The Ann Friedman Weekly: How one freelance journalist created a massively successful newsletter

    Why send newsletters?
    The Ann Friedman Weekly: How one freelance journalist created a massively successful newsletter
    January 17, 2017

    Like many modern freelancers, you may find journalist Ann Friedman in a range of publications. Yet many readers are more interested in following a writer they trust or enjoy than a publication.
  • Why send a newsletter at all?

    Why send newsletters?
    Why send a newsletter at all?
    January 10, 2017

    E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important.
  • Seattle’s Best: Mary Bruno

    Seattles Best
    Seattle’s Best: Mary Bruno
    March 26, 2015

    Nonprofit digital news operations tend to be more mission driven than profit/commerce driven. But lacking traditional advertising/revenue streams, sustainability and growth is no less challenging than for legacy media.