• Simple ways to build trust? Apparently NOT

    Simple ways to build trust? Apparently NOT
    May 20, 2019

    Trust in news media isn’t a lost cause. Studies from the Media Insight Project, Gallup, Trusting News and others show that audiences put their trust in the news depending on certain factors that are present within the organization.
  • New research indicates tight meters have won the pay model war for news websites

    New research indicates tight meters have won the pay model war for news websites
    May 10, 2018

    When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs.
  • Engaging women: Reflecting the reality of your audience

    Engaging women
    Engaging women: Reflecting the reality of your audience
    March 8, 2016

    Many millennial women claim commenting on news articles online is important for democracy, yet few say they are actually sharing their points of view, according to an online survey conducted by University of Missouri School of Journalism students.