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Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, Ebony Reed shared tips on how to craft a strategic sponsorship campaign. -
In a small town with slightly more than 100,000 people, known for its annual rose festival, news site, The Tyler Loop, is growing a membership model with events and a newsletter to collaborate, not compete with other local news organizations. -
When Thomas Seymat started his residential fellowship, he wanted to investigate how 360/VR content creators could better put the audience at the center of the production process so that immersive journalism may reach its full potential. -
This summer, the Donald W. Reynolds Journalism Institute’s Innovation In Focus web series will take a look at the startup and growing pains of a handful of news organizations’ new efforts to raise revenue. -
A University of Missouri team tasked with increasing awareness, bringing in more customers and monetizing the health and science vertical at The Associated Press won the 10th annual Entrepreneurship and Media of the Future Symposium competition. -
A smart alarm clock that delivers local news and advertising, weather, and traffic information as its users wake up is the winner of the 2019 RJI Student Competition. -
Like many others who grew up during the glory days of newspapers, Ebony Reed never envisioned the the kind of innovations that technology has brought to journalism, like AR/VR, drones and artificial intelligence bots writing stories. -
Four finalist RJI Student Competition teams challenged to make news more accessible for the smart home have come up with ideas including interactive smart mirrors and the ability to ask basic questions about what they’re watching on TV news. -
Ebony Reed, director of innovation and the RJI Futures Lab, has been appointed to the board of directors for the Online News Association, which bills itself as the world's largest digital news association. -
It’s easy to think there’s not much time to consider the future beyond a year, especially since so much of today’s career and job duties are about the now.
Donald W. Reynolds