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Email newsletters are thriving, but their ascendancy in today's media brings with it a certain foreboding: Given how successful the format has been the past few years, it feels almost inevitable there will eventually be some kind of crash. -
If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn't have picked email. But the email newsletter has become exactly that for many news organizations. -
After more than a year of research, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, is thrilled to announce the release of our much-anticipated digital tool: Opt In, the newsletter optimizer. -
In the news this week, the New York Times is eliminating a layer of editorial oversight, including its Public Editor job, leading to an outcry among critics. The Times also announced its smashing success with email newsletters. -
When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it’s critical that newsrooms make a concentrated push for sign-ups. -
In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. -
For newspaper publishers across the country, striking gold in the digital realm in 2017 means so much more than just a slick new website or improved page views. -
E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important. -
In the news this week, Twitter is exploring a potential sale, but Google, Apple and Disney might not be suitors anymore. Google unveils new Pixel phones, a smart speaker and VR gear — but artificial intelligence is the key to the new hardware.
Donald W. Reynolds