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The fellows are now halfway through the program and already seeing tangible results from strategic shifts they have implemented. -
If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn't have picked email. But the email newsletter has become exactly that for many news organizations. -
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base. -
People are now well versed in accessing video meetings and live streams from home. These technologies can allow journalists to gain a new level of intimacy with their audience. -
Looking for cutting edge television technology? We had to visit Capitol Broadcasting in Raleigh, North Carolina. No surprise in today’s stop on The Road to OTT that WRAL-TV got into OTT more than seven years ago and is already on its second generation. -
For the third year, Missouri School of Journalism students spent one week of their winter break working alongside veteran journalists in small, community newspapers around Missouri as part of RJI’s Pottter Digital Ambassador program. -
During the past three years, about 20 Missouri newspapers have benefited from one-on-one help learning and honing various digital skills such as shooting mobile video or engaging with audiences on social media as part of the Potter Ambassador Program. -
The Arkansas Democrat-Gazette is in the midst of a multi-year project to convert its print audience to iPad-only subscribers. -
Investing in service journalism isn’t just about writing guides based on the day’s news, however. There are tools, strategy, and processes that newsrooms should adopt to do service journalism right. -
Our stops on The Road to OTT have taken us to broadcast groups with dedicated corporate technology and business teams. How to navigate the route without that?
Donald W. Reynolds