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Journalists, we need to talk more about the “why” of what we do. What does the profession exist to do? Who do we serve? Why are we doing this story or covering this issue? -
With President Trump’s continuous attacks on the media, and a number of news organizations struggling to stay financially afloat, a need to better understand the public’s perception of news and their willingness to pay for it has emerged. -
It turns out, plenty of news consumers are eager to talk to journalists about trust. The 30 official newsroom partners in the Trusting News interview project have begun reaching out to their audiences, and the results have exceeded my expectations. -
Relationships take work. You don’t get intimacy without putting in some time. You don’t ask for favors without offering the equivalent yourself. You earn trust by being there consistently, and by listening. -
How do people decide what news is trustworthy? How can journalists influence what users consume and share on social media? And in the era of fake stories, when untruths often travel faster than the truth, what can credible journalists do to stand out? -
When it comes to social media strategy, it's not enough for journalists to "be where the audience is" anymore. -
In the midst of so much to do, how and when do journalists take the time to learn more about our industry? And what formats or platforms make learning easy? -
A Plus is one of 16 news organizations spending the summer testing strategies for building trust on social media. These outlets are trying new kinds of posts or reframing the way they share stories.
Donald W. Reynolds