• Serving Hispanic readers is a matter of trust

    Potter Listening Tour 2.0
    Serving Hispanic readers is a matter of trust
    March 24, 2016

    A recent issue of Nuevas Raices, the Harrisonburg, Virginia, weekly newspaper that serves Hispanic readers in the Old Dominion, had just one small coupon ad. “We don’t trust them,” explains owner Fernando Gamboa.
  • Potter resumes newspaper listening tour this month in Virginia

    Potter Listening Tour 2.0
    Potter resumes newspaper listening tour this month in Virginia
    March 3, 2016

    Walter B. “Walt” Potter Jr., a retired newspaper publisher who works with the University of Missouri School of Journalism’s Donald W. Reynolds Journalism Institute, will tour community newspapers again this spring.