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One hyperlocal publisher that has proven to be a resilient player in online journalism is Corner Media Group, which was established in 2012. Founder and editor-in-chief Liena Zagare planted her flag in six different neighborhoods in Brooklyn. -
Since time immemorial (or at least the mid-’90s), tech and media companies believed that if you rolled up hundreds of tiny hyper-local news sites it would make a boffo business. So many tried and failed. -
Are hyperlocal sites a business model that works? And how could local news sites attract more national advertisers?... -
Different players have been experimenting with different elements of this online-to-offline migration of technology, but the Walt Disney Company has really taken the ball and run with it. -
Imagine a local restaurant owner who realizes he has a lot of open tables on a given evening. He pulls up his computer and places an ad on the plasma screens at the theater venue down the street offering a special to the theater patrons.
Donald W. Reynolds