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Sharing election coverage online can feel like a huge task. That doesn’t mean digital strategy should go by the wayside. To reach a potentially untapped audience for election coverage, you have to strategize. -
What if people could control the way an audio story plays out while listening to it? Missouri School of Journalism students Slone Salerno, Vivian Wang, Elliot Bauman and Sarai Vega worked with RJI Fellow Michael Epstein to find out. -
When it comes to the global pandemic we find ourselves in, are you tired of hearing the quote attributed to Winston Churchill? “Never waste a good crisis.” -
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base. -
Gov. Mike Parson began what he called a daily news briefing a few weeks ago. Broadcast organizations in Missouri immediately offered to help distribute the daily offerings, but Parson insisted on using only Facebook. -
It’s Friday morning and we are closing in on our first week of “new normal” at KOMU. I am blessed that my “new normal” is only disrupting my intended trips home. -
How do you run a newsroom through these unusual times? We’re providing a first-hand view from an industry veteran who agreed to lead the KOMU newsroom during a faculty search process—just as the Covid-19 crisis began unfolding. -
Among the collection of strange choices at the car wash is always something called New Car Smell. When classes began at the University of Missouri last month, the KOMU-TV newsroom was filled with the aroma of their newly installed video management system. -
Mixed with success stories was the recurring theme critical to local journalists—digital efforts live in multiple overlapping eco-systems. Spend too much time in the wrong part of each eco-system at your own peril. -
Are we there yet? Remember that line from the back seat in the days before iPads, earphones and earbuds? The road-trip to the future of local television stretches for miles.
Donald W. Reynolds