Tags: Kyle Mccubbin | RJI

Missouri School of Journalism

Challenge Accepted
Challenge Accepted! How can a Phoenix TV station better engage with 18- to 24-year-olds?
May 14, 2020
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base.

Innovation in Focus

Donald W. Reynolds
Journalism Institute
Administrative Offices, Suite 300
Columbia, MO 65211
573-884-9121 | Fax: 573-884-3824
rji@rjionline.org

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