• Not an oxymoron: Journalists as sales superstars

    RJI in the news
    Not an oxymoron: Journalists as sales superstars
    October 27, 2017

    Ebony Reed of the Reynolds Journalism Institute at the Missouri School of Journalism gave a rapid-fire presentation Friday at the LION Summit about “why, rather than being intimidated, journalists should feel uniquely suited to sell advertising.”
  • Online news startups explore revenue sources beyond advertising

    Online news startups explore revenue sources beyond advertising
    October 6, 2015

    Revenue was very much on the agenda when more than 100 local news entrepreneurs gathered at the LION Summit in Chicago Oct. 1-3. There were encouraging, if fledgling, signs that some sites are looking beyond banner display advertising.