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When Michele McLellan dug deep into how local, online journalists were making a living, the result was a three-year series of annual conferences that spawned a national nonprofit organization. -
Ebony Reed of the Reynolds Journalism Institute at the Missouri School of Journalism gave a rapid-fire presentation Friday at the LION Summit about “why, rather than being intimidated, journalists should feel uniquely suited to sell advertising.” -
Revenue generation can be a complex landscape for digital publishers, especially those in small operations. -
Since time immemorial (or at least the mid-’90s), tech and media companies believed that if you rolled up hundreds of tiny hyper-local news sites it would make a boffo business. So many tried and failed. -
Mark Henderson is certainly not the first person to launch a hyperlocal website in the shadow of the daily newspaper that used to employ him. -
Continue to ask if you like but the 115-member and growing Local Independent Online News (LION) association seems to be answering the sustainability, or survivability question, quite well.
Donald W. Reynolds