• Debunking the replacement myth

    Debunking the replacement myth
    July 26, 2010

    The tired idea that born-on-the-Web news sites will replace traditional media is wrong-headed, and it’s past time that academic research and news reports reflect that.
  • On their own time

    On their own time
    December 1, 2008

    YAYAs are impatient and hate unproductive processes. They were raised in a world dominated by technology and instant gratification and have no tolerance for delays.
  • Sense of entitlement

    Sense of entitlement
    October 1, 2008

    YAYAs feel a sense of entitlement when it comes to the job market because they have grown up in a world where they’ve been told they can have it all.
  • Influential

    Influential
    September 2, 2008

    In order to keep in touch with YAYAs, other generations have been increasingly joining the text messaging revolution, a revolution YAYAs are responsible for starting.