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Diversity means so much more than just race, color, ethnicity, religion, political segmentation, income and education opportunity. It includes generational differences, among others. -
The perceived generational gap between millennials and baby boomers’ online news media usage is much smaller than previously assumed, according to a study by 2015-2016 RJI Fellow Harsh Taneja and other collaborators. -
Make visuals meaningful. Visual elements, such as photos, infographics, timelines, video and games have the potential to immerse users into geographies other than their own. Data become tangible. Stories become personal. -
Previous studies have found that millennials are readers. Our study confirms that finding, and delves further into what they expect from reading. -
Since the late 1990s, as breaking news and other types of journalism adapted, long feature stories remained best suited for print. Then, in 2012, The New York Times published “Snow Fall: The Avalanche at Tunnel Creek,” a 17,000–word narrative. -
Millennials are more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both. -
Forty percent already own a wearable device. The public is interested in this market segment, and it’s growing in popularity. As for current news consumption behaviors on the Apple Watch, our survey results were a little grimmer. -
Why do college students have such a positive reaction to a product they’ve never dealt with firsthand? -
Is it time to get a smartwatch? -
A few interesting and promising trends emerged from a survey of college students on the Apple Watch and news.
Donald W. Reynolds