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Gov. Mike Parson began what he called a daily news briefing a few weeks ago. Broadcast organizations in Missouri immediately offered to help distribute the daily offerings, but Parson insisted on using only Facebook. -
Mark Nienhueser worked for Service Noodle, an online platform that made it easy for businesses to develop a website and a digital footprint. When he moved to the MPA, in 2013, he realized there were a lot of untapped digital opportunities for newspapers. -
By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri. -
To help community newspapers compete against digital ad agencies for their clients’ advertising needs, Missouri Press Service stepped in to provide extra resources and manpower. -
While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of traditional journalism. -
RJI Fellow Tad Bartimus will soon be inducted into the Missouri Press Association Hall of Fame -
While James Sterling was busy wasting away his life, he had an English teacher who thought he had some talent and might make something of himself as a writer. She suggested that his state university had a pretty good journalism school. -
Talk Story, Write Story had never before used volunteer coaches to work one-on-one with students to win scholarships. The program began without name or direction 18 years ago in my 80 percent Native Hawaiian community of Hana, Hawaii. -
Returning to Columbia, Missouri, after half a century, what I didn’t expect was the ease of reconnecting with a community that still feels accessible to newcomers and welcoming to new ideas. -
Don’t think social media is worth the time in your small newsroom? For the first time, 1 billion people used Facebook in a single day. For Jaci Smith, statistics like this reaffirm how useful social media can be in connecting with a news audience.
Donald W. Reynolds