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To help community newspapers compete against digital ad agencies for their clients’ advertising needs, Missouri Press Service stepped in to provide extra resources and manpower. -
While newspapers like The Washington Post and New York Times are able to freely experiment on the digital side of things, smaller publications have often been left to trudge along the digital path without much guidance. -
The Washington Missourian was about to lose $5,000 to $6,000 in ad revenue to a competitor. The client needed to reach digital customers beyond the local opportunities the newspaper had provided in the past. -
Mark Nienheuser provided an update on the digital services suite that was created during Missouri Press Service's 2015-2016 RJI Fellowship to help community newspaper publishers boost their relationships with ad clients while generating additional revenue. -
Selling digital services and products to advertisers is one way newspapers can strengthen their relationships with advertisers — and potential advertisers — while bringing in additional revenue, says Mark Nienhueser, advertising director at MPS. -
The ninth fellowship class of the Donald W. Reynolds Journalism Institute continues RJI’s commitment to nurturing and strengthening journalism’s service to citizens and their communities.
Donald W. Reynolds